Kerakoll UK had a fantastic day exhibiting at the launch event of their trade partner, Pro Tiler Tools’, headquarters and first trade depot, ‘DC2’ in Northampton. The day could not have gone any better.
Following the successful collaborative launch of Fugalite Color in June, both teams spent months planning the launch day, brainstorming ideas, sharing assets, and building omnichannel promotional campaigns, with each piece of content created with our customers in mind. Combining their marketing efforts and both maximising brand equity to promote the exhibition ensured high engagement, for what certainly was a spectacular day for the tiling community.
The exhibition was filled with installers, who came out in force from across the UK, to enjoy a sea of colourful gazebos staffed by sunglass-adorned suppliers and weather reminiscent of the Mediterranean. Dedicated suppliers, loyal customers, and new faces joined together with a huge community spirit, all in celebration of this magnificent milestone for Kerakoll’s trade partner – Pro Tiler Tools.
It was an early start for the team (with bacon butties on hand), setting up the Kerakoll double pitch – in a prime location next to the brand-new trade depot; front and centre for the inauguration ceremony held by the Mayor of Northampton, with Managing Director, Sam Bucknall cutting the ribbon. All captured by local press, trade media publications and Kerakoll’s marketing team.
Tilers were eager to get involved, arriving well before the 10 am start to get hands-on with Kerakoll’s premium innovative ranges: Fugalite Color, H40, Proflow, and the highly anticipated Primeplus and Prime+Grip – back by popular demand. Kerakoll’s team was on hand to supply expert knowledge and effortless product demonstrations. One customer spent an hour at the stand, completely enamoured by the knowledge of the team; they placed a substantial order, entering them into a Virgin Experience Competition worth over £250.
Along with the exclusive competition, there were product promotions, merchandise giveaways, freebies, and a little golf tournament thrown in. All suppliers contributed to Pro Tiler Tools’ charity raffle, with Kerakoll providing a pallet of its highly versatile and well-liked H40 Gel. The final total amounted to over £10,000 in prizes. All proceeds were donated to the Alzheimer’s Society, a cause close to many of us.
Thank you again to Pro Tiler Tools for choosing Kerakoll to be part of the celebrations, and providing proof that joining forces lays the foundation for a prosperous future: Building better together.